Friday, 3 February 2017

7 Most Neglected Ways to Promote Your Content on Social Media

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Do Not Neglect These!

Every company has different strategies and venues to help boost their marketing efforts. They must all figure out which social media channel is most important to their industry. Social networks give an abundance of choices to bring content marketing beyond sharing and advertising. According to research, "80% of marketers are already using content promotional strategies". Are they doing it effectively? Now is the ideal time to take your social media promotion to the next level.

Here are seven neglected ways to promote your content on social media.

1. Cover Photo Promotion

Cover photos are the best visuals on your profile. They are usually the first thing somebody sees when they go into your social media site. However, only a few people have recognized their value and normally used to promote events, like conferences or webinars.

2. Share at the Right Time

Although this tip may seem like common sense, most content marketers neglect this basic concept. Since you want your content to get as much engagement as possible. You need to target the place where your potential audience may come and when they are active. Then, you can collect a posting calendar and make it a routine to post during a certain time of day.

3. Avoid Syndicated Messages

Some tools allow you to write one message and have it show up on a variety of platforms. However, you risk losing the sincerity behind the message. You can use related language as you promote your offer on various sites. Simply make sure to switch up the words while replicating the tone of every network.

4. Provide Value

While including fun posts that mirror your identity is an absolute necessity. It's critical to make content that supports your followers. That can mean posting tips on best practices, giving access to white papers, or offering special deals.

5. Share On the Right Platform

All platforms have their own purposes and target audiences. It's important to get familiar with the platform of your intended audience. Avoid repetition and just "dumping" content over all channels. Focus on the platform where you have the most significant opportunity to connect with your audience.

6. Create a Pinterest Board

Make sure that the board has eye-catching visuals and you can easily run a contest through it. This will inspire and give prizes to customers for their participation. Make sure to encourage them to re-pin and make their own boards that mirror the initial contest for more interaction of your campaign.

7. Enhance the Rewards for Virtual Check-ins

For a particular period of time, double the points every time a client checks in on Foursquare and triple the points every time he or she brings a friend. Their friends on social media sites will see when they've checked in while you grow your reach exponentially.

Learn about the top 10 proven ways to make passive income online, that WILL change your life, here.




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