Monday, 6 March 2017

7 Ways Social Media for Businesses Can Fail

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Social media is a great way for businesses of all types to engage with their potential customers and build up credibility, but there are ways it can fail before it even gets off the ground. Here are the most common reasons why your social media efforts may not be working.

1. Not being social enough

Lets face it, people enjoy knowing that someone is paying attention. You do, which is why you set up Google alerts and search for @ replies related to your business, right? The same applies to your audience. Engage every once in a while! Your audience is more likely to pay attention to you if they feel like there's a real, breathing human being on the other end; someone like them.

2. Being a one way street

This is closely tied into the previous thought, but it applies to ideas and content as well. If you're a business owner and your Twitter and Facebook feeds are clogged with nothing but posts about your business, your social media presence will be quickly dismissed.

3. Being spammy

We all know what spammers look like. If you are guilty of the first two problems, you may already look like a spammer. If your goal is to get word out about your product, it's best to ease up on the ad-speak every once in a while. No one wants to follow someone who posts "buy my product!" several times a day.

4. Inconsistency

Only signing in once a month, and then spamming your Twitter feed or Facebook timeline when you do remember to sign in is the best way to lose your audience. First of all, if you rarely sign in, your followers will forget they followed you. Second of all, if you remind them of how little you interact with a barrage of updates, they'll be annoyed. Take it easy- but not too easy.

5. Being too boring (saying the same things across all platforms)

You've got your Twitter, Facebook, LinkedIn, Yelp and Foursquare all linked up, so everyone everywhere will know everything you're doing all the time. This is great for stalkers, but insanely boring for everyone else. Why would someone waste their time following you on Twitter, if they get the same information from Facebook? One is enough, unless you mix it up and make things interesting for your audience. After all, you only folllow people that entertain or inspire you, right? Be the person you would want to follow, and your fans will stay with you much longer.

6. Not targeting your audience well

It's great to have a large audience, but only if they actually mean something to you. If you have an account being followed by nothing but spambots trying to get you to pay for their webcam show- you might as well be invisible. You'll get more mileage from social media by gaining an audience that might actually care about what you have to say. How do you get these followers? Informative or entertaining content that is retweet- or share-worthy, engaging with others, consistency, and time.

7. Being a jerk

I've seen it many times; a bad review or negative comment about a business is responded to with a long winded-excuse, half disguised as an apology, with a majorly defensive tone. This often leads to an even stronger negative response by the customer, and before you know it, WWIII has exploded all over your online image. It's not a pretty picture, and no matter how hurt you are that someone didn't appreciate the blood, sweat and tears you've put into your business, the bottom line is this: The customer is always right. Now, we know that this isn't always true; some people are just never pleased with anything. 

However, for the sake of your reputation, a gracious attitude and a willingness to learn from your mistakes will go a long way online. You have one chance to make that customer happy and turn them into free advertising for you- so make it good. It may be discouraging to see negative reviews, especially when you've worked so hard, but just keep in mind that customers are more likely to loudly voice negative reviews because they expect good service. It seems to be a right, rather than a privilege, so when everything goes smoothly, it may go unnoticed because it's a given that that's just the way it's supposed to be. However, if someone has an unpleasant experience, they're going to talk about it.



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