Wednesday, 8 March 2017

How to Sell Photographs - Get Organised and Make a Fantastic Second Income From Your Photos!

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Digital Camera technology has advanced beyond all imagination in the last few years. When I first made the switch from film to digital I was proud to own a Sony Digital Mavica, which boasted 0.3 megapixels. Now, I mostly use a Canon EOS 50D Digital SLR - with 15.1 MP. The improvement in picture quality truly takes your breath away. My point here is that, nowadays, even basic digital cameras are up to a satisfactory job. So much so, that a serious amateur can find a variety of markets for their photographs. Therefore, this article explains how to sell photographs, and make a decent second income from them.

Many people who see their photography as a hobby don't ever consider that they could actually get paid for taking photographs. However, if you were interested in how to sell photographs, it really is possible to start your own profitable digital photography business from your own home. But there are some organisational aspects you need to consider first.

Business Plan


A Business Plan - You can't just decide to take pictures for anyone and everyone, because it doesn't work like that. You need to know WHO your target market will be, what kind of photography you want to do, how much you'll be charging for your time and work and, importantly how much profit you can make. The great thing about having a business plan is it can attract all kinds of investors, partners and other helpful people. It keeps you on track and helps your business grow at the same time.

Pricing


Pricing - Obviously, you need to cover any business expenses like travel costs, equipment hire and insurance. Cash flow problems are one of the big business killers out there, so make sure you're charging enough money to actually make a profit each day! To get a rough starting point for pricing, take a look at the competition. Look on the internet for the businesses that are doing the basic services that you'll be doing.

Portfolio


A Portfolio - Each client can be your own referral machine, the point being that clients make up your portfolio and your portfolio sells your work. It's easy to set up a simple portfolio online these days, and you can have an offline one to show clients too.

Marketing


Marketing - Nowadays, most photographers have their own website to display their images and services - basically it's free advertising, so you need to have it. Whilst the thought of setting up your first website can be scary there are many free or cheap website programs out there, that don't require you to have any HTML knowledge - the applications take care of it all for you, leaving you to concentrate on design. In many cases, templates are provided, so even design can be largely taken care of for you. You can even use a WordPress blog to set up your site.

So, you can see that it is not only professionals who can make a living from photography these days. Knowing how to take photographs is one thing. Knowing how to sell photographs is another matter entirely - but one that is worth considering. Let's face it - if you already have the equipment, why not put it to good use - you may find you make your investment back sooner than you think.


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